Is Your Course Showing?
Might be a good time to check if your Skillshare courses are showing up in search.
Skillshare recently changed the algorithm so that certain courses no longer show.
So What Did They Say About It?
When I queried this, they just gave me a "we use an algorithm" response.
But here is where they might be missing the point.
If I search for my "Social Media Marketing Masterclass" course using those title keywords, guess what?
It does not show...
Now there are algorithms and algorithms, but if their algorithm cannot return an exact title match, then may I suggest their algorithm is broken?
They have also hidden all my courses when you search for me by name.
This practice is known as shadow banning.
This is where a company does not remove your content, but removes it being indexed in search.
It is a highly dishonest way of removing users from a site, because when you ask them they will say you have access, but they have really banned you from the site.
A Hand Blender?
Another comment was that they use machine learning to create these algorithms, if that is the case then I have to ask, what machine are they using for their machine learning?
A Hand Blender?
I recommend you check your courses and email them to point out the problem if you are also seeing it.
Here Is The Original Email Response:
My name is xxxxxx, and I'm a Community Manager here at Skillshare. Thanks for reaching about the search status of your class.
First, I’d like to confirm that I’ve double checked and your class is open and viewable to students.
We are constantly making updates to our search algorithm, which may affect where your class appears on Skillshare. This algorithm is machine-learning based and takes into consideration a variety of factors, such as current trending popularity, course topic, category, and length.
Let me know if you have any additional questions about this.
Missing The Obvious!
Notice above that they don't include title of keywords as a factor in their algorithm...
Have I slipped into an alternative universe and no one has told me about it?
Should You Bother With Skillshare?
Long term, if you have a strong focus on Skillshare, forget about it, focus on Udemy instead, at least they communicate with the instructor base, Skillshare do not even have a Facebook group where instructors can talk to them, which shows how much they 'value' their instructors.
Returns On Skillshare:
Also be aware that the returns on Skillshare tend to be a about 1/20th of what Udemy generates in my experience (business courses and photography courses), so if you have a course post it there, but don't expect big money and don't expect anyone to be able to find it on a consistent basis, you just don't know what The Hand Blender is going to deliver today...
Why Are They Doing This?
I suspect that Skillshare believe that they have to constantly put new courses in front of their subscribers, so prioritise new courses over older courses, even to the hiding of older courses from search.
But do the students want that?
I think they want to access courses that are are high quality and relevant, Skillshare don't seem to grasp that if this recent algorithm change is anything to go by.
They are buying into renting a comprehensive catalogue of courses not just renting a constant stream of new courses...