Do You Want To Learn How To Build A Marketing Funnel For Your Udemy Course?
In this mini webinar we discussed how you can build your own Udemy AIDA marketing funnel.
We discussed how to create the content types and also how you need to build it in reverse.
We also opened up the webinar to open Udemy discussion after about 50 minutes.
Check Out The Full Webinar And Post Webinar Chat Here:
Main Webinar Audio Podcast:
Post Webinar Chat Audio Podcast:
The Content Types:
Attention Content: Social Media Posts / Community Posts
Interest Content: Blogs / YouTube / Hangouts / Blabs
Desire Content - Free Course / Newsletter
Action Content - Udemy Course
The Content Creation Flow (In Reverse):
1. Create Action Content
2. Create Desire Content
3. Create Interest Content
4. Create Attention Content
AIDA maps the buyers psychological buying journey
Deepen your proposition value as people move down the funnel
Each stage asks for more commitment to the content - so the value has to increase
Understand the exchange value of each step
Most instructors only build the Desire part of the funnel, then point to that with the Attention Content