Free Marketing Tips for SME's
Transactions Are Based On Relationship
In this video we explore the psychology of how transactions are founded on relationship.
Watch the video to learn more.
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Notes from the show:
Transactions are relational
People buy based on relationship, creating relationships is key.
Most people use social media as a way to distribute business cards, not to build up relationships, which is why they fail. Google+ is a good example of this, in the forums especially.
Expertise is communicated through relationship
Trust is developed through relationship.
So relationships first, sales second.
We don’t have time to develop a thousand relationships, so targeted relationships become essential.
Creating an entity to encapsulate your audience into is key
Local, industry specific, interest bases relationships.
Relationships take time to develop and a lot of people don’t want to invest that time, those that do succeed.
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