SME Heroes Certified Marketer Programme


Certified Marketers:

All of our marketers have taken the Social Media Marketing Masterclass Exam and passed with an 85% or above pass rate.

They have also been trained in all aspects of content creation, from writing blog posts, to video lighting and audio recording.

We also insist that all the marketers in our programme adhere to the highest ethical standards when marketing, so that you can rest assured that if they do not adhere to those standards they can be removed from the programme.


SME Heroes Certified Marketer Programme Standards:

We hold our marketers to the highest standards - here are the terms they must adhere to to remain in the programme:

What Are The Standards?

  1. Any marketer that is shown to be using 'black hat' methods will be removed from the programme.

  2. Any marketer who is discourteous to a customer will be considered for removal.

  3. Any marketer who engages in spamming will be removed from the programme.

  4. SME Heroes reserves the right to define the term unethical and can broaden the meaning beyond what is stated here.

  5. By joining this programme you are agreeing to adhere to these marketing standards and terms explicitly.

  6. No refunds will be supplied if you have been deemed to have acted unethically and been removed from the programme.


The Subjects Our Marketers Have Covered:

Module 1 - Understanding Social Media Marketing

  • The Social Media Marketing Monster

  • Free vs Paid Traffic

  • What Is Marketing

  • What is Media

  • What is Social

  • Local vs International Social Media Marketing

Module 2 - Marketing As A Business Priority

  • Marketing As A Business Priority

  • The Marketing Company

  • Feast And Famine

  • Continuous Marketing

  • The 80/20 Principle

  • Sales And Marketing

Module 3 - Understanding The Buyer Journey

  • Meet Bob

  • The Seven Steps To Marriage

  • The Buyer Journey - AIDA

  • Attention Content

  • Interest Content

  • Desire Content

  • Action Content

Module 4 - Bob's World View Marketing

  • Understanding World Views

  • Understanding Bob

  • Confirming A World View

  • The Family Kettle

  • Bob's World View Activities

Module 5 - Social Media Marketing And Search Engine Optimisation - SEO

  • The Truth About Social Signals

  • The Problem With New Websites

  • The Snowball Effect

  • The Great Deception

  • Your Website As Your Data Centre

Module 6 - Social Media Marketing Platforms

  • Finding Bob

  • What Platform Should I Use?

  • Business Or Personal Branding?

  • Branding Tips

  • Creating Your Biography

  • Housekeeping

Module 7 - Posting On Social Media Platforms

  • The Golden Rules

  • Curation Vs Creation

  • What Types Of Content Should I Create?

  • Written Content

  • Photography Content

  • Info-graphics Content

  • Video Content

  • Podcast Content

  • Automation

Module 8 - Social Media Posting Ideas

  • Where Do I Get Posting Ideas From?

  • Stupid Questions

  • Conversations

  • Stories - The Power Of Narrative

  • Industry News

  • Content Capture Systems

  • Respecting Your Audience

Module 9 - Creating A Social Media Post

  • Take Them To The Movies

  • Headlines

  • Body Text

  • Using Images

  • Video Posts

  • Quizzes And Polls

  • Links

  • Hashtags

Module 10 - Community Based Marketing

  • The Best Kept Secret In Social Media Marketing

  • Choosing A Niche

  • Choosing A Platform

  • Gate Keepers

  • Community Rules

  • Shared Ownership

  • Structuring Your Community

  • Visiting Other Communities

Module 11 - Building A Social Media Marketing Plan

  • Why You Need A Plan

  • Your Social Media Schedule

  • Your Content Calendar

  • Realistic Time Frames

  • Responsibilities And Roles

  • SMART Goals For Your Marketing

  • Marketing Mission Statements

Module 12 - Social Media Marketing Case Studies

  • Marketing Mistakes

  • Twitter Case Studies

  • Facebook Case Studies

  • LinkedIn Case Studies

  • YouTube Case Studies

  • Pinterest Case Studies

  • Instagram Case Studies

Module 13 - Creating Social Media Images With Adobe Spark 

  • Introduction To Adobe Spark Tools

  • Creating A Post

  • Creating A Post On A Mobile

  • Adobe Spark Activities To Complete

Module 14 - Creating Your Social Media Profile Image

  • Introduction

  • Equipment Needed

  • Understanding Your Camera

Module 15 - Lighting Your Subject

  • Offset Lighting Setup For Portraits

  • Front Lit Lighting For Portraits

  • Setting The Exposure

  • Posing The Face

Module 16 - Editing Your Images On A Smartphone

  • Editing A Male Portrait

  • Finishing A Male Portrait

  • Editing A Female Portrait

Module 17 - Blogging For Business - Copywriting For Blogs And Articles

  • Identifying Your Niche Audience

  • Finding Your Style As A Writer

  • Preparation - Tracking Ideas For Your Blogs And Articles

  • Page Setup And Formatting

  • Links And Actions

  • Additional Content On The Page

Module 18 - Blogging - Writing Your Copy

  • AIDA Copywriting

  • Attention

  • Interest

  • Desire

  • Action

  • Additional Thoughts

Module 19 - Email Marketing - Building Your Email List

  • Email Marketing - Grasping The Concept

  • Email Marketing Software - Choosing Your Provider

  • Building Your Email List

  • Different Ways To Get An Email Sign Up

  • Asking For The Email

  • The Magic Of PDF's

Module 20 - Using Your Email List

  • An Email List Is For Selling Stuff Right?

  • Email Marketing StylesModule 21 - Email Copywriting

  • Email Writing Styles

  • Email Copywriting Using AIDA

  • Email Spam Traps And Pitfalls

  • Email Analytics - What To Measure

  • Email Automation - Understanding Its Usage

  • Using Surveys

Module 22 - SEO And Local SEO - Ranking Your Business In Google Search

  • Introduction To Local SEO

  • Google Search - Understanding How Local Search Works

  • Local SEO Ranking Factors

  • Your Local Ranking Factors - How They Impact Local Search

  • Domain Authority And Page Authority

  • Trust Flow

  • Check Your Local SEO Ranking Scores

  • Google Local Search

  • Google My Business

  • Cleaning Up Old Google Listings

  • Managing Your Google My Business Page

  • Creating A Google Review Strategy

  • Google My Business - Support Community

  • Citations Setting Up A NAP Page

  • Managing Your Citations

  • Back Linking - An Introduction

  • Checking The Quality Of Your Back Links

  • Building Back Links

  • Social Media Business Pages As Back Links

  • Content Marketing As Part Of Your SEO

  • Creating Your Content

  • Understanding Keywords

  • Keyword Strategies

  • Inserting Your Keywords On Your Website

  • Marketing A Local Business

  • Adwords - An Introduction

  • Setting Up A Local SEO Agency

Module 23 - Mastering Audio Production For Video And Podcasting

  • Introduction To Mastering Audio Production

  • Technical Challenges You Will Face

  • Choosing Your Microphone

  • Positioning Your Microphone

  • Reducing Echo

  • Reducing Background Noise

  • The Perfect Studio

Module 24 - Mastering Video Lighting And Subject Composition

  • Introduction To Mastering Video Lighting

  • Camera Choices

  • Lighting Choices

  • Composition And Presentation

  • Webcam And Smartphone Setup

  • 3 Light Setup For DSLRs And Camcorders

  • 5 Light Setup For DSLRs And Camcorders

  • Teleprompter And Reference Monitor

  • Setting An Exposure

Module 25 - Green Screen Video Production

  • Introduction To Green Screen Video Production

  • Chroma Keying

  • Lighting A Backdrop

  • XSplit Broadcaster - An Introduction

  • XSplit Settings

  • Building A Presentation

  • Screen Capture

Module 26 - On Camera Presence - Getting Comfortable In Front Of A Camera

  • Introduction To On Camera Presence

  • Why You Need A Studio

  • Communicating With Warmth

  • Talking To Bob

  • Finding Your Natural Self

  • Practice Makes Perfect

  • Take 2

  • Additional Tips

Module 27 - Writing A Promotional Script For Your Video

  • Introduction To Writing A Promotional Script

  • Meet Bob

  • AIDA Psychology

  • Attention

  • Interest

  • Desire

  • Action

Module 28 - Video And Audio Editing Using Adobe Premiere Pro And Adobe Audition

  • Introduction To Editing

  • Setting Up Your Folder Structure

  • Color Grading Your Video

  • Audio Correction Techniques

  • Cutting Options - Video Editing

  • Breath And Click Removal

  • Advance Audio Cleaning

  • Adding Music To Your Video

  • Exporting Your Video

Module 29 - Vlogging Style Video Production

  • What Is Vlogging

  • Vlogging Equipment - Budget Or 4k? 

  • Vlogging Equipment - Budget Recommendations 

  • Vlogging Equipment - Choosing Your 4k Camera 

  • Vlogging Equipment - Choosing Your Microphones Lecture 

  • Vlogging Equipment - Tripods And Accessories Lecture 

  • Filming Techniques 

  • Editing A Vlog Lecture 

Module 30 - Introduction To Podcasting

  • What Is Podcasting

  • Getting Started With Podcasting

  • Podcasting Equipment

  • Designing Your Podcast

  • Podcast Recording Tips

  • Finding Guests For Your Show

  • Editing Your Podcast With Adobe Audition

  • Marketing Your Podcast